My 96 Privacy Policy – How We Protect the Personal Data of Malaysian Players

My 96 (my96.world) takes our responsibility to protect the privacy of every player on our platform seriously. As an online betting and entertainment platform serving hundreds of thousands of Malaysian players, we understand that your trust is our most valuable asset — one that can only be maintained through transparency and consistent action.

This Privacy Policy is written in English to ensure all Malaysian players can clearly understand their rights and how we handle their personal data. We do not hide anything behind complex legal language – our goal is for you to fully understand what happens to your information when you use my 96.

This Privacy Policy applies to all information collected through the my96.world website, including all areas of the platform such as sports betting (badminton, Malaysian Super League football, MPL Malaysia esports), casino, Live Casino, poker, and all your interactions with the my 96 support team. It also applies to data we collect when you contact us via live chat or email.

My 96 collects various types of personal information from players depending on the nature of their interactions and the services used. Below are the main categories of information we collect:

My 96 does not collect sensitive information such as medical data, religious beliefs, or political views. Your account password is stored in encrypted hashed form — meaning even my 96 staff cannot see your actual password.

My 96 collects personal information through several key channels. It is important that you understand when and how your data is collected so you can make informed decisions about using our platform:

• Account Registration: When you register a my 96 account, you provide us directly with basic information such as your name, phone number, and password.
• Platform Usage: Every time you log in, place a bet, play a casino game, or use any feature on my 96, our system automatically records that activity.
• Financial Transactions: When you make a deposit via Touch 'n Go eWallet, GrabPay, DuitNow, Boost, ShopeePay, or FPX, transaction details are recorded for security and compliance purposes.
• Identity Verification (KYC): When you submit identity verification documents such as a copy of your identity card to fulfil KYC requirements, those documents are stored securely.
• Customer Support: When you contact the my 96 support team via live chat or email, those communication records are retained for reference and service improvement purposes.
• Cookies & Tracking Technologies: my 96 uses cookies and similar technologies to remember your preferences, enhance your platform experience, and analyse usage patterns in aggregate.

My 96 does not purchase or obtain your personal information from third-party sources without your knowledge, except where permitted by law for identity verification or fraud prevention purposes.

My 96 uses the personal information collected solely for the following purposes. We will not use your data for any other purpose without first informing you and obtaining appropriate consent:

Service Provision: The primary purpose for using your data is to provide you with my 96's betting and entertainment services – including processing account registration, verifying deposit and withdrawal transactions, ensuring account security, and granting access to all games and betting markets on the platform.

Identity Verification & Security: Your personal data is used to verify your identity for KYC requirements, prevent fraud and money laundering, identify and investigate suspicious activity, and safeguard the security of the platform and all other players.

Service Communications: my 96 uses your phone number and email address to send important notifications such as transaction confirmations, account security alerts, terms of service updates, and responses to your support enquiries.

Platform Improvements: Aggregated usage data that does not contain any individually identifiable information is used to analyse usage patterns, identify technical issues, and make better product decisions to improve the experience for all my 96 players.

Responsible Gambling: Your gaming activity records are used by the my 96 team to identify patterns that may indicate signs of problem gambling, so we can offer appropriate support before the situation becomes more serious.

My 96 does not sell, rent, or disclose your personal information to external parties for commercial purposes. However, there are limited situations where sharing data with certain parties is necessary to deliver our services or fulfil legal obligations:

Payment Service Providers: When you make a deposit or withdrawal via Touch 'n Go eWallet, GrabPay, DuitNow, Boost, ShopeePay, FPX Maybank2u, or CIMB Clicks – only the minimum necessary transaction information is shared with the relevant provider solely to process the payment. These providers are bound by strict confidentiality agreements and are not permitted to use your data for any other purpose.

Game Providers: To enable you to play games from providers such as Pragmatic Play, PG Soft, or JILI Games through the my 96 platform, minimal game session information must be shared with the relevant provider. These providers do not receive your full identity details – only the technically required session identifiers.

Regulatory Authority: my 96 may be required to disclose certain information to the relevant authorities when mandated by law, court order, or in the context of a legitimate official investigation. In such circumstances, we disclose only the minimum information necessary.

Security Analysts: To prevent fraud and protect the platform, my 96 may share technical data (such as IP addresses and suspicious access patterns) with trusted cybersecurity service providers. This does not involve any of your personally identifiable information.

My 96 implements comprehensive technical and operational security measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. Data security is not merely a box to tick — it is an ongoing process we take seriously every day.

• 256-bit SSL Encryption: All communications between your browser or app and the my 96 servers are encrypted using the latest TLS protocol. This means that even if someone were to intercept your network traffic, they would not be able to read the information transmitted.
• Stored Data Encryption: Sensitive information such as passwords, identification numbers, and financial details stored in the my 96 database is encrypted using robust encryption algorithms.
• Two-Factor Authentication (2FA): my 96 players can enable two-factor authentication for an added layer of account protection. We recommend all players activate this feature.
• 24/7 Monitoring: my 96's security monitoring system operates around the clock to detect unauthorised access attempts, cyberattacks, and any suspicious activity that may pose a threat to player data.
• Staff Access Controls: Access to player personal data within my 96 is restricted to staff who require it to perform their relevant duties only. All staff undergo privacy training and are bound by strict confidentiality agreements.
• Regular Security Audits: my 96 undergoes periodic independent security audits to identify potential vulnerabilities and ensure our security standards remain current against the latest threats.

While my 96 works diligently to keep your data secure, no system can be guaranteed 100% safe. We encourage you to take security precautions on your end as well — such as using a strong password, not sharing it with others, and contacting us immediately if you suspect any suspicious activity on your my 96 account.

My 96 retains your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable Malaysian law. We do not keep data longer than needed.

Active Account: For as long as your my 96 account remains active, we retain all information associated with that account – including transaction records, betting history, and identity information. This is necessary to provide uninterrupted service and for audit purposes.

After Account Closure: When you close your my 96 account, we will retain financial transaction records and identity information for the minimum period required by applicable legal and compliance obligations. Once that period has elapsed, your data will be securely deleted or anonymised.

KYC Data: Identity verification documents submitted for KYC are retained in accordance with applicable regulatory compliance requirements, which may necessitate storage beyond the duration of your active membership.

Communication Records: Live chat transcripts and email correspondence with the my 96 support team are retained for 12 months for quality control purposes and as a reference in the event of disputes requiring record review.

Data deletion is carried out using methods that ensure information cannot be recovered. If you wish to request deletion of your data before its natural retention period expires, please refer to the Your Rights section of this document.

As a my 96 player, you have certain rights regarding the personal data we hold about you. my 96 is committed to respecting and facilitating the exercise of these rights:

To exercise any of the above rights, please contact the my 96 support team by email at support@my96.world stating the right you wish to exercise and your account information. We will respond within 14 working days of receiving your request. For more complex cases, we may require up to 30 days and will inform you if this is the case.

Like most websites and online platforms, my 96 uses cookies and similar tracking technologies to enhance your experience, ensure essential platform functions operate correctly, and analyse usage patterns on an aggregate basis.

Essential Cookies: These cookies are required for the core functions of the my 96 platform to operate correctly, including maintaining your login session, saving your language preferences and display settings, and ensuring transaction security. They cannot be disabled without affecting platform functionality.

Analytics Cookies: my 96 uses analytics cookies to understand how players use our platform – which pages are visited most, how long play sessions typically last, and where players may encounter issues. This data is collected in aggregate form and does not identify you individually. The information is used solely to improve the my 96 platform.

Preference Cookies: These cookies allow my 96 to remember your preferences and settings — such as your preferred language, display theme, and notification choices — so you do not need to reconfigure them each time you log in.

You can manage cookie usage through your web browser settings. Most modern browsers allow you to view, delete, and block cookies from specific websites. Please note, however, that disabling essential cookies may affect the functionality of the my 96 platform and your overall gaming experience.

The my 96 platform integrates with various third-party services to deliver a complete gaming experience – including casino game providers, payment systems, and technical service providers. It is important that you understand the limits of my 96's responsibility regarding data within the context of these third-party integrations.

When you use payment services such as Touch 'n Go eWallet, GrabPay, or DuitNow through the my 96 platform, you are also subject to the privacy policies of those respective service providers. my 96 has no control over how these providers handle your data within their own systems, although we ensure they meet adequate security standards before integrating with our platform.

Where my 96 shares data with third parties for the purposes stated in this Privacy Policy, we ensure those parties are bound by data processing agreements requiring them to protect your information and use it only for permitted purposes.

My 96 reserves the right to update or amend this Privacy Policy from time to time in response to changes in our practices, new legal requirements, or improvements to how we handle data. We are committed to notifying you proactively whenever material changes occur.

When this Privacy Policy is updated, we will: (i) update the "Last Updated" date at the top of this page; (ii) send a notification within the my 96 platform the next time you log in; and (iii) for significant changes, send an email notification to your registered address at least 7 days before the changes take effect.

Continued use of the my 96 platform after an updated Privacy Policy takes effect will be considered your acceptance of the revised terms. We recommend reviewing this page periodically – at least once every three months – to stay informed about how we handle your personal information.

If you do not agree with the changes made, you have the right to stop using the my 96 platform and request account closure along with data deletion in accordance with the procedures outlined in the Your Rights section.

If you have any questions, concerns, or complaints regarding the my 96 Privacy Policy or how we handle your personal data, our team is ready to help. We take all privacy-related enquiries seriously and are committed to responding accurately and clearly.

My 96 takes every privacy-related complaint seriously. If you are not satisfied with our response, you have the right to escalate your complaint to the relevant data protection authority in Malaysia.